ABOUT US

BLACKFLAG General Co. was built from the ground up with one goal in mind:
To be more than a brand — to be a movement.

Founded by someone who believed in doing things differently (and doing it all themselves), BLACKFLAG represents independence, identity, and evolution. Every product, every design, and every release is crafted with purpose — not for hype, but for those who know who they are.


⚑ BLKFLG Streetwear

This is where it all begins.
Our streetwear line — bold, clean, unmistakably BLACKFLAG. Designed for the modern renegade, BLKFLG captures the energy of movement, rebellion, and aesthetic purpose. From limited edition pieces to seasonal cultural releases, these are the garments that carry the flag forward.


🏋️ BLACKFLAG Alpha

Built for grit. Worn with intent.
BLACKFLAG Alpha is our gymwear line for those who don’t just train — they build. With fitted, functional cuts and fabric that can handle the work, Alpha isn’t made to impress. It’s made to last. Whether it’s 6am in the garage or 8pm at the squat rack, Alpha is built to move with you.


🖤 BLACKFLAG Original

Minimalist. Timeless. Clean.
BLACKFLAG Original strips everything back. Luxury without labels. Pieces that speak through fabric, fit, and form. This is our refined, understated division for those who live quietly — but powerfully. The perfect base layer for any serious wardrobe.


☁️ Coming Soon: BLACKFLAG Body x Skin and BLACKFLAG Fragrances

We’re not stopping at clothing.
Down the line, expect a curated line of body and skincare essentials, as well as a signature fragrance line that seeks to overpower the market — all designed to carry that same BLACKFLAG energy into every part of your life.


This is just the beginning.

BLACKFLAG General Co. is expanding. Evolving.
And if you’re reading this — so are you.

Join the movement.
Raise the flag.

American Express Mastercard Visa JCB Apple Pay Google Pay PayPal Afterpay